Ecotira is the new organic and local production market of Valencia’s Tira de Contar located in Mercavalència. The wordmark aims to communicate the institutional character of the Tira de Contar (12th century) without overshadowing Mercavalència’s brand.
The horizontality of the logo, the cut in the "i" and its lower placement on the applications evoke the soil and emphasize the freshness and quality of the organic product.
Collaboration with @jaumepuchaltlacal.